Treatment and prevention are two of the most important and challenging areas for addiction researchers. Prevention is a particularly difficult undertaking even when working with the most understood disorders, and can be even more difficult in an emerging field such as gambling disorders. One way to advance prevention research is to better understand the relationship between pathological gambling (PG) and psychological traits that have been more thoroughly studied. One recent study by Erica Fortune and Adam Goodie, Ph.D., at the University of Georgia, takes this approach. The study, which was published in the December 2010 edition of the Journal of Gambling Studies (Fortune & Goodie, 2009), was partially funded by a grant from the NCRG to Dr. Goodie and attempts to clarify the relationship between PG and sensation seeking.