Toll-free help lines have been a common first line of intervention for addictive disorders for many years with successful statewide tobacco help lines leading the way. While there has been research on gambling help lines since the 1990s, to our knowledge there has not been a study tracking help-line callers from their initial call to attendance at a counseling session – until now. With the percentage of people with a gambling disorder who seek treatment from a counselor, psychologist or self-help group such as Gamblers Anonymous at only between 7 and 12 percent (Slutske, 2006), the ability of a help line to promote attendance at a counseling session is vitally important. A new study published in Psychology of Addictive Behaviors provides data on the matriculation of people with gambling disorders from calling the help line to attending a counseling session and suggests potential best practices for increasing the number of callers seeking treatment (Weinstock et al., 2011).